This was my first insight on cognitive economics. Like with M. Lindstorm's 'Small Data', I was amazed at the impact psychology has on the product market. This book underscores the importance of considering consumer behavior in product design and marketing decisions, and this extends to digital products as well.

Predictably Irrational

Martin Lindstrom's work provides deep insights for comprehending the nuances of people's behaviors and reasonings. While his work is primarily associated with branding, I find key concepts relevant to the digital products as well.

Small Data

I highly recommend this book for mindfulness enthusiasts. It presents key Stoicism concepts in a narrative way through historical examples, along with practical tools to use in your daily life.